Polo Ralph Lauren
Ralph Lauren is one of the world’s most recognisable menswear brands. From humble beginnings selling ties to his fellow students, he opened his first tie shop in 1967. In 1972 the classic short sleeve mesh shirt with Polo logo was launched which became an overnight success and took the brand to a global market. Today, Ralph Lauren offers a ‘complete look’ collection.
The Ralph Lauren look is synonymous with the film, The Great Gatsby; it’s about dressing up and experimenting with textures and colours and styles to make your own look. John Goodwin buys Ralph Lauren not only for the iconic mesh shirt but also to accomplish this notion. For AW10 a wide selection of bright colours have been bought along with the classic autumn colours; navy, brown, black and grey. The soft collared shirt also plays an important role moving on from the traditional button variety.