Armani Jeans
Giorgio Armani’s Jeans line, Armani Jeans, came on the back of his successful tailoring line in the early 1980’s. Ever since then and with the continued global success of the Armani brand, the Jeans line has been popular with the British consumer as it offers a comprehensive selection of denim and other fabrics in a number of different 5 pocket shapes. (The most popular of these currently is the J21 and J70 shapes).
John Goodwin buys Armani Jeans for this reason and focuses its purchase primarily on the jeans category. The fabric, 3M, has been bought again and the buyers feel that there will be continued success on this denim wash as it remains on trend. They have bought a number of good quality knitwear pieces too and have picked up on a strong accent colour: bright blue. The outerwear from Armani Jeans was also particular strong with value for money being offered.