Theory
The international company has become a phenomenon in the last few years and has graced the fashion industry with a premium brand for women all round the world. The style is contemporary with a twist. It focuses on quality and style. Theory provides a collection of separates which offer special pieces and classic essentials. From work to evening, weekend to special occasions Theory caters for an array of customers. The brand offers chic styles and defines their customer as “intelligent, active and fashion-savvy”.
Theory quickly caught on to comfort dressing for women and introduced “stretch” to all of their staple designs, instantly making their classic shirts and trousers a huge success amongst today’s women. Alongside the separates and classic pieces the brand experiments with prints, textures and edgy styles. Theory provides women with quality led products at a reasonable price.
The label is evolving continuously and proven to fill a gap the market previously had for a quality fashion product. Watch this space...